Marketing Consultant
Yogi tea and Choice Organics
Lead brand strategy for LinkedIn Global rebrand project for People and Culture and Marketing teams
Managed LinkedIn channel, including monthly content calendar, copywriting, coordinating content between various teams, and publishing content
Trained Executive and Leadership teams on building personal profiles to supporting overall Global marketing strategy
Responsible for updating website with new products that launched in market
Supported marketing initiatives such as influencer partnerships for new product launch campaigns, and various digital channels to increase brand awareness, consideration and engagement with customers
Updated website with new products for go-to-market launch, both online and in-store
key results
Increased LinkedIn channel impressions by 398%, engagements by 380%, audience by 39% in 4 months
website
Associate Brand Manager
yogi tea
Managed 8 million USD marketing budget. Actualized monthly budgets and adjusted forecast for all digital channels across Paid media, various business expenses for brand projects
Planned and coordinated creative media for integrated brand campaigns, including in-store signage, social media and email
Project managed trade marketing initiatives to bring programs to life with major retail partners, including Walmart
Signed-off on print proofs for tea box packaging, communicated with printer company, oversaw delivery of proofs for new product lines and reprints
Delivered projects to key stakeholders across the company internally, and external third party agencies