The Starling Bus Tour

To support Starling out-of-home campaign I created an Instagram Story and Twitter thread of the ‘Starling Bus’ on tour through the office.

The purpose was to drive audience engagement with fresh content and give a behind-the-scenes look into life at Starling, which I know our audience loves.

This Twitter thread resulted in the highest combined impressions of a creative post in the channels history, with an engagement rate 12x higher than our 2019 average.